Herschell gordon lewis interview herschell gordon lewis author of 20 books on advertising, writing and direct marketingreveals secrets of success in copywriting even though i had heard about herschell gordon lewis years, i never gave hershell much thought until i was searching for one of his books, worlds greatest direct mail sales. Take your copywriting and online business to the next level. Herschell gordon lewis, internationally recognized as the numberone copywriter in the world, has made this book his magnum opus. Herschell gordon lewiss marketing secrets how to build an email list how to create information products that sell. Copywriting 101 ff how to craft compelling copy 6 and the purpose of the first sentence is to get the second sentence read, he continued. Great copy tips for direct mail and email from herschell gordon lewis. Herschell gordon lewis, the legendary copywriter and the godfather of gore, has died at the age of 87. Lewis is widely regarded as one of the top copywriters and direct marketing experts in the world.
The worlds bestkept copywriting secrets, by comparison, gives you just 49 powerful copywriting techniques, handpicked by me for their usefulness and originality. Alan graner is chief creative officer at dalyswartz. A member of the dma hall of fame, he recently penned creative rules for the 21st centurythe richest. All told, these two bonuses give you nearly two hours of herschell gordon lewis providing you with tons of realworld, nononsense tips you can put to use right away in your own copy.
You simply need to write and keep on writing but i will assist with the education part by recommending 10 classic copywriting books that will help you obey the unbreakable law of the web. Bob bly is the author of the renowned the copywriters handbook as well as 70 other books. Its more than mere characters written on paper or broadcast over electronic media. Featuring the magnetic and renowned copywriter herschell gordon lewis, it was a highpaced, informationfilled hour that any copywriter. Simply put, copywriting is the writing you use in your written promotionalmaterials. Remembering herschell gordon lewis dataman group direct. Aug 26, 2016 fire up the grill for an egyptian feast, were looking at the top 5 films from director herschell gordon lewis. Lewis grouped them under what he called the umbrella. Legendary herschell gordon lewis, a master copywriter and author of over 30 books, has distilled his knowledge into a series of rules all copywriters should read. Sep 28, 2016 herschell gordon lewis, a director who set new standards for gore and violence in the early 1960s with the lowbudget films blood feast and two thousand maniacs.
Without a big budget, special effects team, or professional actors and crew members, herschell gordon lewis created films that he himself admits were trash. He is often called the godfather of gore a title also given to lucio fulci, though his film career included works in a range of exploitation film genres including juvenile delinquent films, nudiecuties, two childrens films and at least. A comprehensive course for becoming a copywriter where lots of other courses try to wow you with a big collection of cds or dvds, michael mastersons accelerated p. Bly author of how to write and sell simple information for fun and profit bob bly has been a professional writer since 1979 and a fulltime freelance writer since 1982. Copywriting is the optimum use of language to promote or persuade. Also includes a recap of exhumed films hgl marathon here in. Copywriters handbook 3rd edition a stepbystep guide to writing copy that sells robert w. Use features like bookmarks, note taking and highlighting while reading herschell gordon lewis on copywriting and direct marketing. There are two main ways for content marketers to absorb vital copywriting mechanics. Nevertheless, in modern period, you can take the creating technology by using the net. Herschell gordon lewis, copywriter of several longstanding control mailings such as omaha steaks and red cooper and author of on the art of writing copy and internet marketing tips, tricks, and tactics. Clayton makepeace, the copywriting legend, will show you how to add the supercharging power of emotion to your copy.
That sequence was just one of numerous gruesome gags featured in blood feast, the film credited as being the worlds first gore movie. Herschell gordon lewis is one of the leading copywriters of the past halfcentury. And it s chockfull of examples, some of which most of us have heard about but have never been able to see. Herschell gordon lewis on copywriting and direct marketing. Free pdf worlds greatest direct mail sales letters ntc business books, by herschell gordon lewis, carol nelson. Thats why online access to these presentations is included when you order the powerpacked program creative rules for the 21st century. A stepbystep guide to writing copy that sells, 3rd edition. Herschell gordon lewis on copy free download as pdf file. And so on, down a slippery slide that leads to your offer and the sale. Sep 17, 2015 without a big budget, special effects team, or professional actors and crew members, herschell gordon lewis created films that he himself admits were trash. You must dial in using the phone numbers on the right of the screen in order to hear the presentation.
This can include your advertising, website, brochure, catalogs,business cards, sales letter and more. Herschell gordon lewis no discussion of direct marketing in the past 50 years would be complete without a mention several mentions of herschell gordon lewis. Herschell gordon lewis s marketing secrets how to build an email list how to create information products that sell. In just 3 tightly written pages, weve cut all the fluff, and just left you the meat. Herschell gordon lewis june 15, 1926 september 26, 2016 was an american filmmaker, best known for creating the splatter subgenre of horror films.
Actually thats not true, hes written 30 books on copywriting and marketing, he added. Caples, wife of the late copywriting king john caples, fo. Thats why online access to these presentations is included when you order the. Now, let me unpack the elements of this definition. Herschell gordon lewis is the author of on the art of writing copy 4. There are probably as many definitions of copywriting as there are copywriters. She knew bruce barton through her husbands work and gave me a couple of excellen. The unaware communicator may face a major curse his or.
But more and more, when the pitch is for a phone call or online response, a quick look gets read where a classic mailing seems ponderous. Read a taste of blood the films of herschell gordon lewis ebook free. Also includes a recap of exhumed films hgl marathon here in philly. He is author of 26 books, including marketing mayhem, the advertising age handbook of advertising, selling on the net, and sales letters that sizzle. Youll never look at copy the same way again after he shows you exactly how to use just the right words to get just the effect you want. How to get copywriting clients how to make money as a freelance fundraising copywriter. This is an extremely valuable way to go about structuring any writing, and its crucial to writing intended to persuade or sell. Here everything you need to write more powerful, more profitable copy its the masterwork by the worlds master copywriter.
Every copywriters work is different, as is the way they approach it. Over 20 top copywriting experts whether you werent able to make bootcamp or want to enhance your experience while youre there, this live blog will provide b2bfocused insights from the 2014 awai copywriting bootcamp each year, the awai fast track to copywriting success bootcamp and job. Fire up the grill for an egyptian feast, were looking at the top 5 films from director herschell gordon lewis. The first three come from directresponse copywriting legend herschel gordon lewis. Watch as copywriting legend herschell gordon lewis discusses the importance of matching your vocabulary with your intended prospects. How to write and sell simple information for fun and profit. Herschell gordon lewis, a director who set new standards for gore and violence in the early 1960s with the lowbudget films blood feast and two thousand maniacs. Books by herschell gordon lewis author of on the art of. I used to tell the story that i had a photograph of abraham. Every time youve visited your mailbox during the last three months, its probably been chock full of these passports to your copywriting success. When i heard this week that herschell gordon lewis had died, i thought about his many contributions to direct marketing, and especially, direct. The herschell gordon lewis feast mvd entertainment group b2b.
The classic guide to copywriting, now in an entirely updated third edition this is a book for everyone who writes or approves copy. The internet has greatly expanded not only the range of copywriting but also the amount of copywriting opportunities to include web content, ads, commercial emails and other online media. And how he makes millions writing copy for clients without being a writerforhire. Herschell gordon lewis on matching your vocabulary with. Lewis enterprises herschell gordon lewis on copywriting. Download it once and read it on your kindle device, pc, phones or tablets. Copywriting success by darren andrews she is a coauthor along with ny times bestselling author, joel comm. Herschell entertained and educated me many times through the years. Best pdf herschell gordon lewis, godfather of gore. Whether you are keen on generating a huge response from a newspaper or magazine ad, a direct sales letter, or an internet site, the basic fact you need to realize is. A copywriting legend and the undisputed king of slasher movies. With 31 books under his belt and dozens of successful mail pieces in the mailstream, such as the longstanding omaha steaks and red cooper controls, famed copywriter herschell gordon lewis heads lewis enterprises in fort lauderdale, fla. Herschell gordon lewis on copy direct marketing advertising.
That peculiar but apt identification seems to be the exclusive property of herschell gordon lewis. Another good book is the art of writing advertising, conversations with william bernbach, leo burnett, george cribbin, david ogilvey and rosser reeves. Download now shows examples of good and poor copywriting, explains how to motivate potential buyers, and suggests ways to improve ones writing skills. How to be a success in copywriting kindle edition by senoff, michael. How to write and sell simple information for fun and profit is a stepbystep guide to building a profit.
Herschell gordon lewis, on the other hand, became famous for directing violent exploitation films to become a very successful copywriter. The herschell gordon lewis feast mvd entertainment group. He has appeared on tv, radio, and in major publications from the new york post to the national. Bob is the author of over 75 books including careers for writers mcgrawhillvgm, secrets of a. Copywriting secrets and tactics by herschell gordon lewis. On the art of writing copy by herschell gordon lewis goodreads. Copywriting secrets how everyone can use the power of words to get more. Often, reading worlds greatest direct mail sales letters ntc business books, by herschell gordon lewis, carol nelson is extremely uninteresting as well as it will take long time starting from obtaining the book and also start reading. Even we discuss the books worlds greatest direct mail sales letters ntc business books, by herschell gordon lewis, carol nelson. All the hooks, lines, and sinkers youll ever need to close sales.
Herschell gordon lewis author of on the art of writing copy. In 1963, director herschell gordon lewis pulled a cows tongue out of an actress mouth on camera, and in doing so, changed the landscape of horror cinema forever. Copywriting webinar whats working now partners with. Yet, while gordon s softcore porn the adventures of lucky pierre and heavyduty gore the gruesome twosome were never blockbuster films, they were popular drivein fare in the sixties and seventies.
Thanks to greg manning, jim king, and scott hammaker. Lewis enterprises herschell gordon lewis on copywriting for. In the world of direct marketing copywriting, herschell gordon lewis was a rock star and listening to him lectures was like going to a 2hour concert. Howto writing is the easiest and most lucrative field an aspiring writer can enterand copywriting legend bob bly is sharing his secrets to how anyone can become a successful howto writer. En effet, le copywriting sappuie sur des connaissances qui ont deja fait leurs preuves et qui ont deja apporter des resultats par le passe. Legendary herschell gordon lewis, a master copywriter and author of over 30 books, has distilled his knowledge into a series of rules all copywriters should. The author or coauthor of more than 30 books, herschell is also. This stuffll kill ya only one filmmaker can claim the title godfather of gore. Herschell gordon lewis, the art of writing copy when you want to write compelling copy thats easy for your prospects and customers to read you. Apr 12, 2009 herschell gordon lewis, on the other hand, became famous for directing violent exploitation films to become a very successful copywriter.
Herschell gordon lewis john tierney, the docsi corporation sandra biermann, masonry institute of st. Awai board member herschell gordon lewis may well be the worlds bestknown writer and direct response consultant. Herschell gordon lewis wrote the book on copywriting. Its no exaggeration to say that the modern grossout movies of today owe their very existence to. Herschell gordon lewiss most popular book is on the art of writing copy. Quick and easy tips for effective b2b copywriting thank you for joining us. Homerun copywriter formula 4 preface the basic aim of every business is to enhance stakeholder value.
741 703 552 1030 142 927 564 793 468 372 785 1553 433 678 1021 677 1259 1445 174 1427 355 58 754 508 630 19 107 4 1298 1097 123 1061 421 962